AWARD-WINNING CELEBRITY HAIRDRESSER RICHARD WARD
BRINGS THE EXPERIENCE OF HIS EXCLUSIVE CHELSEA SALON INTO YOUR HOME.
Hairdresser to the Duchess of Cambridge, Lily Allen, Kim Cattrell, Bear Grylls and Liz Hurley, amongst others, Richard Ward is launching his range of innovative hair care – The Chelsea Collection – exclusively at Priceline Pharmacies, from 7th April 2016.
The 14-strong product range of shampoos, conditioners, treatments and styling products incorporates the latest in hair technology, Keratin-infusion and Nucleo Trico-Hyal and have been developed with the expertise of Britain’s leading hairdresser.
Keratin, Richard’s hero ingredient, is the hair’s natural protein and the key to healthy looking locks; binding and interacting to re-build hair’s natural fibres to give the lustrous look Richard is famous for creating. Richard’s signature Chelsea Blow Dry is world renowned and his exclusive range, The Chelsea Collection, delivers an experience of his super-salon at home.
To complement the hugely successful Keratin range, Richard’s Anti-Ageing Argan range, uniquely combines two elements that are the buzz words in hair innovation – Argan Oil and the latest in Anti-Ageing technology. The hero ingredient Nucleo Trico-Hyal helps stimulate hair growth, improve follicular activity and help reconstruct the hair structure. The healing and rejuvenating properties of Argan Oil across the entire range, as well as Olea Leaf promote intense conditioning. Each product in this salon performance collection is priced at $19.95 (RRP)
IN THE PRESS